"Building on the research and skills acquired in the Visual Study, it was a natural progression to establish a design brief that would allow for further exploration of the Graphic design field. Acting as a vehicle to display my illustration, photography, developing graphic design techniques and processes was a priority during the development of the design brief. The brief required the presentation of a series of resolved poster designs to promote a family friendly event. Designed to attract the attention of the target audience; families of all ages, the posters were required to communicate the details of the event whilst visually promoting the spirt of the festival."

View Samuel's practitioners statement [PDF 33KB]